Hello

As Co-Founder and Digital Marketing Lead of Nails Nirvana, I spearheaded the brand’s overall creative strategy, ensuring a cohesive, memorable identity across all customer touchpoints.

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I led concept development, product photography, packaging design, and visual storytelling for our full range of products. Through a customer-centric approach, I designed packaging that elevated the unboxing experience and reflected our playful yet sophisticated brand aesthetic.

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I also directed product shoots that showcased the vibrant, on-trend styles of our press-on nails, creating consistent, high-quality visuals for our website, social media, and advertising campaigns.

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This holistic brand management strategy strengthened brand recognition, enhanced customer loyalty, and contributed to a 30% increase in overall sales within the first quarter after launch.